The Love Ball
Naked Heart Foundation was set up by Natalia Vodianova in 2004. Spurred into action by the Beslan tragedy, Natalia founded the charity with an aim to construct modern play parks in urban areas of Russia. To date, the charity has built 90 accessible play parks and playgrounds in 68 cities and towns across the country. Some of them are located at orphanages, children’s hospitals and rehabilitation centres.
Love Ball is a yearly fundraising event organized by Natalia Vodianova’s Naked Heart Foundation. It is the main source of funding for the charity, which provides support to disadvantaged children and their families across Russia.
We have created a very dynamic and visually rich website to celebrate the uniqueness of Love Ball event. The client required a functional, yet very attractive webpage with the ability for the visitors to make donations and be part of the event thanks to the integrated live feed which pulls content from various social feeds such. Love Ball Riviera website features were built using 3 types of different API services from Tumblr, Twitter and Instagram.
Love Ball is a bilingual website giving the possibility to the target audience to find the content which suits the best to their needs.
We would like to thank all the Naked Heart and Karla Otto London teams and especially Margarita Ustimenko, Honor Hellon and Fiona Mackay for all the help and effort in bringing to live this site.